According to Smart Insights (dot) com, “92 per cent of marketers say that video is an important part of their marketing strategy.”
The average view time per day in 2019 was 84 minutes. By 2021, it is predicted that the daily online visitor will spend 100 minutes per day watching video. It appears that video is easier and faster to consume than reading a blog article or listening to a podcast. There is an ever expanding supply of audiences that craves online video versus conventional TV and cable programming. The growth of smartphones contributed to this trend.
Although the viewer audience is tremendously fragmented, if your business can laser focus efforts on attracting the only who is most likely to buy your product or service video will push more sales for your company.
Watching videos forms the most important part of the consumer’s decision making process.
There is a certain type of video that is now being produced that many of your clients will be attracted to. Set up an quick call with us to show you how this can be done.